How should an Amazon seller fix rejected A+ Content?
Open A+ Content Manager, record every rejection reason, and map each one to the exact text, image, comparison field, ASIN assignment, or eligibility issue before editing. Correct only the unsupported or noncompliant element, review the full project for related defects, and resubmit one controlled version.
Do not rebuild the project blindly. Amazon's A+ Content guide directs sellers to review the rejection reasons and the current guidelines, while edited content goes through moderation again. Keep the prior live content and the new submission path separate so a repair does not unintentionally remove working content.
Build a rejection evidence map
- Record marketplace, brand, project name, content type, submitted ASINs, submission time, and current status.
- Copy each moderation reason exactly and link it to the affected module, text string, image, or ASIN.
- Check product claims against packaging, instructions, test reports, certifications, and approved listing attributes.
- Review pricing, promotion, warranty, guarantee, competitor, award, environmental, and medical language for prohibited or unsupported statements.
- Check image resolution, file type, embedded text, logos, third-party marks, readability, and accessibility text.
- Confirm that the ASIN belongs to the correct brand and that the user has the required Brand Registry selling role.
Correct and resubmit one controlled version
Create a revision log that shows the rejection reason, old element, replacement element, evidence owner, and approver. Correct all instances of the same defect across modules and language variants, then preview desktop and mobile layouts before resubmission.
After resubmission, monitor moderation status without creating duplicate projects for the same repair. When approved, verify the assigned ASINs, live modules, image crops, text, links, and variation coverage on the detail page; escalate with the project ID and evidence if the approved version does not publish correctly.
Use a release checklist
- Every rejection reason has a specific corrective action and evidence owner.
- Claims match the product, packaging, listing attributes, and supporting documentation.
- Images and text comply with current A+ technical and content guidelines.
- ASIN assignments and Brand Registry roles are valid for the intended marketplace.
- The resubmitted project has one version owner and an auditable change log.
- Approval status and live detail-page rendering are verified separately.
Scope and exceptions
A+ eligibility, module availability, moderation reasons, publication timing, and marketplace requirements can change. Existing live content may remain while an edit is moderated, but sellers should confirm the current status in A+ Content Manager and avoid assuming approval guarantees immediate display.
Use Amazon's current [A+ Content guide](https://sellercentral.amazon.com/help/hub/reference/external/GLG4RQK2Y2RJADU4), [A+ Content guidelines](https://sellercentral.amazon.com/help/hub/reference/external/GGW8U76SSNTRTBX7), and [edit guidance](https://sellercentral.amazon.com/help/hub/reference/external/G7DAP8D85ATMUD7Q).
Related Amazon seller guides
- [Measure whether Amazon A+ Content improves conversion](https://amazonmargincalculator.cloud/blog/amazon-a-plus-content-measurement)
- [Review Amazon Gen AI listing suggestions](https://amazonmargincalculator.cloud/blog/amazon-gen-ai-listing-accuracy-review)
- [Test Amazon Creative Studio assets](https://amazonmargincalculator.cloud/blog/amazon-creative-studio-asset-qa-test)