A larger order is not automatically more profitable
Multipacks may improve average order value and reduce some per-order costs, but they also increase product cost, weight, dimensions, working capital, and the value exposed to a return. Model the complete offer as a separate SKU scenario.
Compare three profit lenses
- Contribution profit per order shows the cash contribution from one checkout.
- Contribution profit per unit shows how much each product unit earns inside the pack.
- Return on landed inventory cost shows how efficiently the pack uses working capital.
- Inventory velocity shows whether the pack slows or accelerates cash recovery.
Recheck packaging and fulfillment assumptions
A new pack can cross a size or weight threshold and require different preparation. Confirm packed dimensions and weight using the production package, then update fulfillment, inbound freight, and storage estimates.
Avoid shifting all demand to a weaker offer
Compare whether the bundle creates incremental demand or simply replaces profitable single-unit orders. Track the mix after launch and adjust price or availability if the new pack reduces total portfolio contribution.