How do you fix an Amazon seller identity verification mismatch?
Pause repeated uploads, read the exact verification request, and compare every account field with the issuing document character by character. Correct the authoritative account data or obtain a valid supporting document before resubmitting; do not edit a document to make it match.
Amazon's global verification requirements can vary by entity type, country, marketplace, and review reason. The live prompt is controlling. Registration guidance generally requires government-issued identity evidence and address evidence, but the accepted document, age, language, and video-verification options must be confirmed in the current workflow.
Build the verification match sheet
- Record the account legal name, trading name, entity type, company number, registered address, residential or business address, beneficial owner, legal representative, and primary contact.
- Copy the exact value from the government registry, identity document, bank or card statement, utility or address document, and tax record requested by Amazon.
- Flag differences in punctuation, abbreviations, transliteration, middle names, apartment numbers, postal codes, old addresses, or entity suffixes.
- Document legitimate relationships when the bank account, address, representative, or parent entity differs from the seller legal entity.
- Assign one owner to make the approved account correction and preserve the submission confirmation.
Validate every file before upload
Use a clear color scan or photo that shows all four corners and legible text. Confirm that the document is current, complete, signed where required, in an accepted language or accompanied by the permitted translation, and issued by an acceptable authority.
Do not submit screenshots, cropped pages, altered metadata, edited names, password-protected files, duplicate partial pages, or a document Amazon did not request. If a multi-page document is required, preserve its order and include every relevant page.
Resubmit once and control follow-up
- Correct only verified account fields; do not create a new seller account to bypass an unresolved verification review.
- Name files consistently and map each attachment to the requested field without adding irrelevant personal data.
- Complete face-photo or video verification only through the official workflow and bring the original documents shown in the instructions.
- Record the submission time, confirmation, request ID, documents used, and any follow-up deadline.
- If rejected again, compare the stated reason with the match sheet and use the same case path with new, responsive evidence rather than opening conflicting cases.
Know when to stop
Stop if the business registry is inactive, the identity document is expired, the account owner is wrong, the bank evidence belongs to an undocumented party, or the legal entity cannot support the marketplace registration. Resolve the underlying legal or banking record first.
Use Amazon's current [global seller identity verification requirements](https://sellercentral.amazon.com/help/hub/reference/external/GQRP483PDN88Q3M9?locale=en-US) and the case-specific prompt. Never send identity documents through unofficial email, chat, or third-party upload requests.
Related Amazon seller guides
- [Build a Seller Support case evidence log](https://amazonmargincalculator.cloud/blog/amazon-seller-support-case-evidence-log)
- [Prepare invoice evidence for an authenticity complaint](https://amazonmargincalculator.cloud/blog/amazon-authenticity-complaint-invoice-evidence-pack)
- [Set approval controls for connected seller apps](https://amazonmargincalculator.cloud/blog/amazon-sp-api-integration-control-pilot)