How should sellers control Seller Central two-step verification?
Use a separate sign-in for every person, enable two-step verification on each sign-in, register a reliable primary and backup method, and review access whenever a device, phone number, role, agency, or employee changes. Never share one password or a rotating one-time code across the team.
Amazon’s current US guidance says Seller Central users must use two-step verification and that the protection is tied to each individual sign-in. A shared login creates both security and continuity risk because the team can become dependent on one person’s device or recovery method.
Build an access and recovery register
- Record each user, business role, Seller Central permission set, sign-in owner, and last access review.
- Document the primary verification method, backup-method owner, device-change date, and recovery contact without storing passwords or one-time codes.
- Separate the primary account owner, financial approver, catalog operator, advertising user, agency, and service-provider access.
- Require a unique sign-in and two-step setup before granting production permissions.
- Create joiner, role-change, device-loss, and leaver checklists with named approvers.
- Preserve account-ownership and identity evidence needed for legitimate recovery in a restricted company location.
Test continuity without sharing credentials
Ask each active user to confirm that both the primary and backup verification methods work while they still have access. Replace obsolete numbers or devices through the current security settings, then review Seller Central permissions separately so authentication success does not create excessive access.
For a lost device or failed code, use the backup method shown on the sign-in flow first. If formal recovery is required, follow the identity-verification process displayed by Amazon and track the case internally. Do not create duplicate accounts, share recovery documents broadly, or ask support to bypass the security requirement.
Use a two-step-verification checklist
- Every active user has an individual sign-in and an appropriate permission set.
- Two-step verification is enabled separately for each sign-in.
- Each user has a current primary method and an independently usable backup method.
- Shared passwords, shared OTP inboxes, and former-employee devices are not part of normal access.
- Phone, device, role, and agency changes trigger an immediate access review.
- Recovery ownership and business-continuity steps are tested before a real lockout.
Scope and exceptions
Two-step verification protects the Amazon sign-in, so the same credentials can also affect a linked buyer account. Recovery methods, identity checks, device options, and processing time can change, and Seller Support cannot simply override every verification failure.
Review Amazon’s current [Two-step verification FAQ](https://sellercentral.amazon.com/help/hub/reference/external/G202153510?locale=en-US) and [Manage account settings](https://sellercentral.amazon.com/help/hub/reference/external/G69035?locale=en-US). Follow the recovery screen presented to the affected sign-in, keep sensitive recovery evidence restricted, and review user permissions after access is restored.
Related Amazon seller guides
- [Audit Seller Central user permissions without blocking the team](https://amazonmargincalculator.cloud/blog/amazon-user-permissions-audit)
- [Turn Amazon Seller App alerts into a controlled response system](https://amazonmargincalculator.cloud/blog/amazon-seller-app-alert-response-system)
- [Prepare INFORM Consumers Act verification and annual certification](https://amazonmargincalculator.cloud/blog/amazon-inform-consumers-act-certification-control)