How should marketplace profit be compared?
Use one profit bridge across markets: net sales, marketplace costs, fulfillment, advertising, promotion, returns, landed cost, and locally attributable operations. Convert the final results using a documented exchange-rate method.
Keep local and normalized views together
- Local-currency revenue, costs, profit, margin, units, and average selling price.
- Tax-inclusive versus tax-exclusive amounts handled consistently.
- Actual conversion rate, spread, bank charge, and settlement timing.
- Reporting-currency contribution for portfolio comparison.
- Shared costs allocated with one documented rule.
Separate launch investment from steady-state economics
Localization, setup, initial advertising, compliance, and low early volume can make a new market appear permanently weak. Report one-time investment separately, but do not exclude recurring costs that remain necessary.
Choose the next action by market role
A market may deserve growth investment, operational repair, a narrower product range, or an exit plan. Base the decision on contribution, cash, demand evidence, risk, and the realistic cost of reaching the next stage.